On Women’s Day, every tweet, post, video, brand-hoot has come forth with soft, sentimental, heart-warming tributes to and celebrations of women. The TV channels too, particularly the GECs, are outdoing one another on Women’s Day. But guess which TV channel’s Women’s Day specials have really stood out for me? It isn’t a GEC. Not a music channel too. Not even a lifestyle channel. It’s a business news channel. Yup! ET NOW. And who do you think is leading it all? Some lovely celebrity lady, or lifestyle celeb or movie star?
No, it’s market experts and analysts like Hiren Ved, Madhusudan Kela, Kunal Bothra, Nilesh Shah, Siddharth Bhamre, Vikas Khemani, and Atul Suri! In ET NOW’s really cool expressions of love, gratitude, togetherness, caring and more. These gents are in a series entitled My Better Half.
Who says business news must only be hard-nosed, cynical, questioning, probing, dryly data-driven? Listen to these guys speak their hearts out about their better halves, the women in their lives. They’ve imbued softly grounded love in the air on ET NOW, and it’s been wafting all day today, with some sweet videos. Visually softly, auditorily stylishly packaged and with classy, delicate, flowing graphics, and some really sweet expressions of — however matter-of-fact they might force themselves to sound — love. No other word for it. All in a beautiful celebration of Women’s Day. Very sweet content, classily packaged. And so memorable in the sweet effect that lingers in your mind after the little video has played out.
Great content, this! Kudos, ET NOW!
Now watch all the videos. Short sweet expressions of love.